Amazon

Tiger Style, Find/Amazon UK

Tiger Style, Find/Amazon UK

Oregon Style, Find/Amazon UK

Oregon Style, Find/Amazon UK

The goal of this project was to research, develop and design the initial collection for the launch of Find, Amazon’s own brand menswear label in the UK.

Baseball Stripe Tee, Find/Amazon UK

Baseball Stripe Tee, Find/Amazon UK

Faded Style, Find/Amazon UK

Faded Style, Find/Amazon UK

Blues Club Style, Find/Amazon UK

Blues Club Style, Find/Amazon UK

It was a great experience to be able to work on the initial collection for a worldwide brand.

Producing the research and design tailored to the customer Amazon was targeting for the first time was both challenging and satisfying.

NY Hood, Find/Amazon UK

NY Hood, Find/Amazon UK

The collection was really successful with a great sell through rate. This led to producing further design ranges for Amazon.

Role:

Trend Direction, Art Direction, Design Lead.

Tokyo Sweat, Find/Amazon UK

Tokyo Sweat, Find/Amazon UK

Baseball Sweat, Find/Amazon UK

Baseball Sweat, Find/Amazon UK