Asos

Moth Tee, ASOS Menswear, UK.

Moth Tee, ASOS Menswear, UK.

NYC Vest, ASOS Menswear, UK.

NYC Vest, ASOS Menswear, UK.

Navajo Baseball Tee, ASOS Menswear, UK.

Navajo Baseball Tee, ASOS Menswear, UK.

LA 92 Oversize Tee, ASOS Menswear, UK.

LA 92 Oversize Tee, ASOS Menswear, UK.

Digits Sweat, ASOS Menswear, UK.

Digits Sweat, ASOS Menswear, UK.

As part of an independent design studio I led the ASOS menswear account producing seasonal graphics and shapes for our ongoing relationship with ASOS menswear own-brand.

Over the 3-4 years I worked on this account I developed great working relationships with the buying teams at ASOS across different departments. Discussing fresh trends and directions and being able to design in to them straight away was a really unique and fun way of working. Occasionally we could go from design idea to a style online in under a month, seeing your designs realised so quickly was amazing.

Noir Sweat, ASOS Menswear, UK.

Noir Sweat, ASOS Menswear, UK.

Hotline Tee, ASOS Menswear, UK.

Hotline Tee, ASOS Menswear, UK.

My time working on this account helped develop my trend forecasting skills and led to a successful partnership that continues today.

Role:

Trend Direction, Art Direction, Lead Designer.